Laying the tracks for Boston's best.
Green Line Records is Northeastern University's student-run record label. Based in Boston, the label aims to accelerate the careers of emerging local artists. GLR offers their diverse lineup of talent a full range of services including studio and live recording, marketing, merchandising, booking, and management. For two decades, Green Line Records has served as the hub where learning and local arts collide.
I served as the head of the Creative Services department for two years, leading 40+ team members in the production of album art, publications, music videos, merchandise, and other collateral materials for over eight artist releases.
Together we exponentially grew the GLR brand and established a name for ourselves in the Boston music scene, even achieving recognition from NPR in a spotlight feature.
Role
Head of Creative Services
Tools
Adobe Suite, Figma
Organization
Green Line Records
Publications
I served as Editor-in-Chief of our digital magazine "Green Line Records Inbound/Outbound," curating and publishing five editions that showcase student voices and explore local music culture.
In addition to writing and designing my own spreads, I guided the creative process of a team of writers and designers, editing articles and critiquing spreads.
You can read each edition on our website.
Posters
During my time at GLR, I personally designed four event posters from concept to completion and led the creative direction for a total of 16 event campaigns, overseeing and guiding the visual strategy for each. These posters were shared on our social media outlets and plastered around Boston.
Notable talent included Jane Remover, The Hellp, Oso Oso, Hitech, Geese, and 454.
Above: Posters I personally designed.
Below: Posters I led creative direction for.
Collateral
I led the design of all collateral materials for the Green Line Records brand (merchandise, stickers, playlist covers, official communications, etc.), ensuring a cohesive and professional visual identity. By collaborating closely with our social media manager to refine our visual presence on Instagram, I helped gain over 1,000 new followers during my tenure.
Promotional sticker designs.
Various Instagram posts I designed for our feed & stories.
Monthly playlist covers.