Year 2023
Medium Adobe Illustrator/InDesign
Class Identity and Brand Design
In this group project, we were tasked with rebranding Boston Design Week, an annual celebration of Boston's design community. Despite being an arts-centric event, the original branding and visual identity of BDW was lackluster, so we took matters into our own hands.
We completely overhauled the event's visual language by revising their logos, typefaces, and color palette through a collaborative effort. Personally, I designed the maps and wayfinding systems.
Designed by: Brendan DiTullio, Jenna Ory, Eric Chen, Ana Urrutia
